Through our m-commerce app, we created a new sales channel for a well-known drugstore chain that allows customers to purchase pharmaceutical products at any time, location and device, while providing a mobile-optimized user experience. Our app made it easier for our client to reach customers who prefer the convenience of mobile shopping, resulting in increased sales and customer satisfaction.
Our project faced several challenges that required creative solutions to ensure a successful outcome. One of the most critical ones was designing a better user experience for our customers and encouraging more purchases. To achieve this goal, our team focused on creating an attractive and intuitive user interface that would motivate users to complete their purchases. Additionally, we had to integrate with Farmashop's core e-commerce platform based on Magento and ensure seamless integration with online payment gateways to allow safe credit and debit card payments.
Our team approached the design process in several stages, beginning with a lo-fi prototype that included navigational flows between the different views, followed by a hi-fi prototype that incorporated Farmashop's branding, and concluding with an interactive prototype that demonstrated the different interactions and navigations the end-user would have available on the mobile app.
Throughout this design process, our UI/UX team conducted research into design trends and usability in retail applications and also implemented many good practices found in retail guides from Think with Google. Our solution successfully created a mobile shopping experience that was both visually appealing and user-friendly to meet the needs of our client and their customers.
